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fstao
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GUEST, unregistred user!
1、More important,even for the niche channels the degree of audience
segmentation and involvement is surprisingly low. For instance, whereas US
radio stations are typically listened to by relatively few people but for many
hours per week, the niche TV channels are watched only occasionally by those
who watch them at all.
2、The argument is that,as with gardening magazines today,such a channel could
generate revenue both from subscriptions(since it would be tailored to that
target audience) and from advertising (not just for gardening products,but also
for other products and services such as cruise holidays and financial services
aimed at the same target market.)
segmentation and involvement is surprisingly low. For instance, whereas US
radio stations are typically listened to by relatively few people but for many
hours per week, the niche TV channels are watched only occasionally by those
who watch them at all.
2、The argument is that,as with gardening magazines today,such a channel could
generate revenue both from subscriptions(since it would be tailored to that
target audience) and from advertising (not just for gardening products,but also
for other products and services such as cruise holidays and financial services
aimed at the same target market.)